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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10000676821
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Kundenbindung auf Basis des Relationship Value
Eggert, Andreas; Garnefeld, Ina - In: Handbuch Kundenbindungsmanagement, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003928541
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Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty
Garnefeld, Ina; Helm, Sabrina; Eggert, Andreas - In: Journal of service research : JSR 14 (2011) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10008826884
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Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-245
Persistent link: https://www.econbiz.de/10003585077
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Exploring the impact of sales technology on salesperson performance : a task-based approach
Eggert, Andreas; Serdaroglu, Murat - In: Journal of marketing theory and practice 19 (2011) 2, pp. 169-185
Persistent link: https://www.econbiz.de/10008989402
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Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
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Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas; Ulaga, Wolfgang; Hollmann, Sabine - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708