Terms and Essays -- Deposit Insurance Schemes -- Gramm-Leach-Bliley Act: Creating a New Bank for a New Millennium -- Pre-funded Coupon and Zero-Coupon Bonds: Cost of Capital Analysis -- Intertemporal Risk and Currency Risk -- Credit Derivatives -- Foreign exchange risk premium and policy...

The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value...