and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in … tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry …

and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in … tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry … the mainstream innovation literature and supplement them with analytical strategies specific to the tourism industry …