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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad; Hollebeek, Linda D.; Tan Vo Thanh; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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Extension and validation of a novel destination brand equity model
Ekinci, Yuksel; Japutra, Arnold; Molinillo, Sebastian; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202