Agndal, Henrik; Åge, Lars-Johan; Eklinder-Frick, Jens - In: Journal of Business & Industrial Marketing 32 (2017) 4, pp. 487-504
Purpose This paper aims to present a review of articles on business negotiation published between 1995 and 2015. Design/methodology/approach This literature review is based on 490 articles on business negotiation. Findings When analyzing the conceptual underpinnings of this field, two paradigms...
