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"Faking brands" : consumer responses to counterfeiting
Hamelin, Nicolas; Nwankwo, Sonny; El Hadouchi, Rachad - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 159-170
Persistent link: https://www.econbiz.de/10009766234
Cover Image
‘Faking brands’: Consumer responses to counterfeiting
Hamelin, Nicolas; Nwankwo, Sonny; El Hadouchi, Rachad - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 159-170
Persistent link: https://www.econbiz.de/10010121755