Eling, Martin; Pradhan, Shailee; Schmit, Joan T. - School of Finance, Universität St. Gallen - 2013
: price, wealth, risk aversion, non-performance risk, trust and peer effects, religion, financial literacy, informal risk … sharing, quality of service, risk exposure, age, and gender. We discuss the evidence of how each of these 12 factors … influences demand, both within the microinsurance and the traditional insurance markets. A comparison with traditional markets …