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Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
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Stained by the label? : stigma and the case of genetically modified foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003717437
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The Generation and Consequences of Communication-Evoked Imagery.
Bone, Paula Fitzgerald; Ellen, Pam Scholder - In: Journal of Consumer Research 19 (1992) 1, pp. 93-104
Persistent link: https://www.econbiz.de/10005097155
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Scents in the Marketplace: Explaining a Fraction of Olfaction
Bone, Paula Fitzgerald; Ellen, Pam Scholder - In: Journal of retailing 75 (1999) 2, pp. 243-262
Persistent link: https://www.econbiz.de/10006626478
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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10008068015
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Stained by the Label? Stigma and the Case of Genetically Modified Foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10007995619
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How Well Do Young People Follow the Label? An Investigation of Four Classes of Over-the-Counter Drugs
Ellen, Pam Scholder; Bone, Paula Fitzgerald; Stuart, … - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10007063230
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Encouraging people to save for their future : augmenting current efforts with positive visions of the future
Ellen, Pam Scholder; Wiener, Joshua L.; Fitzgerald, M. Paula - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 58-72
Persistent link: https://www.econbiz.de/10009565294