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Ellinger, Alexander E.
Esper, Terry L.
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Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
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Exploring the relationship between marketing and supply chain management: introduction to the special issue
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10008384316
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