Increased availability of high-quality customer information has fueled interest in personalized pricing strategies, i.e., strategies that predict an individual customer's valuation for a product and then offer a price tailored to that customer. While the appeal of personalized pricing is clear,...

We study the power of selling opaque products, i.e., products where a feature (such as color) is hidden from the customer until after purchase. Opaque products, which are sold with a price discount, have emerged as a powerful vehicle to increase revenue for many online retailers and service...

Price discrimination strategies, which offer different prices to customers based on differences in their valuations, have become common practice. While it allows sellers to increase their profits, it also raises several concerns in terms of fairness, e.g., by charging higher prices (or denying...