de Kervenoael, Ronan; Soopramanien, Didier; Hallsworth, Alan - In: International Journal of Retail & Distribution Management 35 (2007) 7, pp. 583-599
Purpose – This paper aims to demonstrate the need for an improved understanding of the opportunities offered by privacy online. This is contextualized in the case of supermarket purchases of food in particular, often described as an intimate and personal choice. In the case of grocery...
