The franchisee-franchisor relationship has often been referred to as the little guy against the big guy. Franchising …

Franchising is a system of marketing and distribution where an independent businessperson, the franchisee, is granted …, franchising allows for efficient expansion of good business practices, the development of intellectual property both domestically … and internationally, and the promotion and growth of small businesses. Since the late 1950s, the franchising business …

Since its inception, franchising has proven to be a very popular business model. It is easy to see why. Franchising … exchange for payment of a royalty. The franchisee also benefits from such an arrangement. By entering into a franchising …, development, capital, and reputation. The ease of entry into a franchise relationship offers a partial explanation for franchising …

in the franchising context, this article incorporates a survey of franchisees; it provides empirical evidence of the …

mandated pilot units prior to franchising. Most importantly, this Article proposes the adoption of a presumption favoring …