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Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar; Weihe, Kerstin; Silberer, Günter - In: Advertising and communication : proceedings 4th …, (pp. 204-211). 2005
Persistent link: https://www.econbiz.de/10003353803
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How do marketing-events work? : marketing-events and brand attitudes
Weihe, Kerstin; Mau, Gunnar; Silberer, Günter - In: International advertising and communication : current …, (pp. 199-216). 2006
Persistent link: https://www.econbiz.de/10003378126
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An expert stakeholder's view on European integration challenges
Constant, Amelie; Kahanec, Martin; Zimmermann, Klaus F. - In: Ethnic diversity in European labor markets : challenges …, (pp. 31-54). 2011
Persistent link: https://www.econbiz.de/10009307500
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Borgs in the org? : organizational decision making and technology
Griffith, Terri L. - In: The Oxford handbook of organizational decision making, (pp. 97 - 115). 2008
Persistent link: https://www.econbiz.de/10014559972