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Strategic direction of corporate community involvement
Liu, Gordon; Eng, Teck Yong; Ko, Wai Wai - In: Journal of business ethics : JOBE 115 (2013) 3, pp. 469-487
Persistent link: https://www.econbiz.de/10009787963
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An investigation of marketing capabilities and social enterprise performance in the UK and Japan
Liu, Gordon; Eng, Teck Yong; Takeda, Sachiko - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 2, pp. 267-298
Persistent link: https://www.econbiz.de/10010507870
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Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon; Eng, Teck Yong; Sekhon, Yasmin Kaur - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 629-651
Persistent link: https://www.econbiz.de/10010392594