Purpose: The purpose of this paper is to explore how resource recombination (RR) may be conceptualized with special reference to the competitiveness of Higher Education Institutions (HEI). Design/methodology/approach: The paper consists of two main studies. Building on pertinent available...

The hypothesis that futures price is an unbiased predictor of the future spot price has been oneof the most controversial topics in the empirical literature on market efficiency. The conflictingresults provided so far are not robust to the time period considered or to the econometricmethod...

Futures market efficiency has been one of the most researched topics for a number of years.The huge amount of results produced, highly dependent on the econometric techniquesadopted and on the time period analysed, are often conflicting: for a given market, someauthors find evidence of...

Purpose – The objective of this paper is to examine the framing effects of discount presentation format in comparative price advertising in a low‐price and a high‐price product context. In particular, the authors study whether identical discounts presented in percentage and absolute terms...

Purpose – The purpose of this paper is to provide a contextualized view of participants’ accounts of self-gift consumer behaviour (SGCB) throughout the consumption cycle, from the motivations to the emotions that follow. Design/methodology/approach – This paper uses an interpretive...

Purpose: Country of origin (COO) is well established as an extrinsic product cue that influences buyer behavior in the business-to-business (B2B) context. However, non-product-specific attitudes to a COO, including the notion of animosity, have received rather less attention. This paper aims to...

Purpose: This study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness. Design/methodology/approach: Banking advertisements, incorporating message stimuli derived from salient values...