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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Effects of discount framing in comparative price advertising
McKechnie, Sally; Devlin, James; Ennew, Christine T.; … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
Cover Image
Would you believe it? A detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7, pp. 793-811
Persistent link: https://www.econbiz.de/10010155785