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Enterson, John W.
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Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model
Shachar, Ron
;
Enterson, John W.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10006662708
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