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Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential …
Persistent link: https://www.econbiz.de/10014320000
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to …
Persistent link: https://www.econbiz.de/10014476132
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential …
Persistent link: https://www.econbiz.de/10014374363
Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they … are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or … increase the propensity to give and can serve as an effective tool for recruiting donors. …
Persistent link: https://www.econbiz.de/10012545962
Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they … are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or … increase the propensity to give and can serve as an effective tool for recruiting donors. …
Persistent link: https://www.econbiz.de/10012425892
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to …
Persistent link: https://www.econbiz.de/10014380286
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential …
Persistent link: https://www.econbiz.de/10013466771
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable … increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. The potential …
Persistent link: https://www.econbiz.de/10013468279