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Retail research has evolved over the past sixty years. Christaller's early work on central place theory, with its simplistic combination of range and threshold has been advanced to include complex consumer shopping patterns and retailer behavior in agglomerated retail centers. Hotelling's...
Persistent link: https://www.econbiz.de/10009484538
This research assesses the effect of merchandise space allocation on retail sales across 12 different merchandise categories in 65 enclosed shopping centers. To measure the effect of large specialty retailers on the sales of other retailers that carry similar merchandise we constructed a...
Persistent link: https://www.econbiz.de/10009484539