This study asserted that quality improvement (QI) requires the coexistence of two cultural values of innovation and attention to detail and proposed that their coexistence depends on the implementation of multiple QI practices. A longitudinal QI intervention, with five phases, consisting of...

Leung, Bhagat, Buchan, Erez, and Gibson provide a review of several advances in research on culture and international business (IB), which is criticized by Gould and Grein as overemphasizing the national culture (NC) approach. This reply clarifies the misinterpretation of Leung et al. by Gould...