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~person:"Ernst, Holger"
~person:"Jin, Ginger Zhe"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Werbewirkung
Consumer behaviour
8
Konsumentenverhalten
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Advertising effects
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Estimation
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Schätzung
4
USA
4
United States
4
Arzneimittel
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Pharmaceuticals
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2008-2011
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Ankündigungseffekt
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Announcement effect
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Beziehungsmarketing
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Canadian
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Consumer protection
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Deutschland
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Foreign
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Germany
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Impact assessment
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Information behaviour
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Informationsverhalten
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Innovation
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Kanadisch
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Marketing management
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Marketingmanagement
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Online retailing
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Online search
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Online-Handel
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Online-Recherche
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Patent
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Pharmaceutical distributors
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Pharmahandel
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Product quality
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Ernst, Holger
Jin, Ginger Zhe
Bauer, Hans H.
6
Aaker, Jennifer
3
Avery, Rosemary J.
3
Cantoni, Davide
3
Eisenberg, Matthew
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Gröppel-Klein, Andrea
3
Johnson, Garrett A.
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Baun, Dorothea
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Bayer, Ralph-C.
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Bursztyn, Leonardo
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Cawley, John H.
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Chandon, Pierre
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Chesnes, Matthew
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Draganska, Michaela
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Franses, Philip Hans
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Germelmann, Claas Christian
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Haan, Marco
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Hefti, Andreas
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Huber, Frank
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Karle, Heiko
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Ke, Changxia
2
Lewis, Randall A.
2
Liu, Shuo
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Mogilner, Cassie
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Moraga-González, José Luis
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Mäder, Ralf
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Narayanan, Sridhar
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Neumann, Marcus M.
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Peitz, Martin
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Sahni, Navdeep S.
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Schnoor, Anje
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Valletti, Tommaso M.
2
Veiga, André
2
Vikander, Nick
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Bureau of Economics, Federal Trade Commission
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ECONIS (ZBW)
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
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2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
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3
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10011734862
Saved in:
4
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10001522945
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