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~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Mitarbeiter zu Markenbotschaftern machen: die Rolle der Führungskräfte
Esch, Franz-Rudolf
;
Vallaster, Christine
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 1009-1020)
.
2005
Persistent link: https://www.econbiz.de/10003100823
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