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Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of...

Persistent link: https://www.econbiz.de/10011823495

Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective

Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513

Persistent link: https://www.econbiz.de/10011919919

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...

Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Consumer behaviour in hospitality and tourism, (pp. 44-65). 2022

Persistent link: https://www.econbiz.de/10012631360

Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads

Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103

Persistent link: https://www.econbiz.de/10012631932

Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust

Esmaeilpour, Majid - 2018

Purpose - The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran's Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of...

Persistent link: https://www.econbiz.de/10012922863

Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads

Moradi, Kianoosh; Bahreinizad, Manizheh; Esmaeilpour, Majid - In: The Romanian economic journal : REJ 23 (2020) 78, pp. 117-133

Persistent link: https://www.econbiz.de/10012595460

The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry

Shams, Ghazal; Rehman, Mohsin Abdur; Samad, Sarminah; … - In: Journal of financial services marketing : JFSM 25 (2020) 1/2, pp. 25-34

Persistent link: https://www.econbiz.de/10012298251

Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach

Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014265687

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898