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previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their … judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … from a low credibility source. As a result, correction increases the effectiveness of recommendations from low credibility …
Persistent link: https://www.econbiz.de/10010352112
previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their … judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … from a low credibility source. As a result, correction increases the effectiveness of recommendations from low credibility …
Persistent link: https://www.econbiz.de/10009779799