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Eteokleous, Pantelitsa
Aykol, Bilge
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Leonidou, Leonidas C.
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The SAGE handbook of marketing ethics
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Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
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