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~person:"Evanschitzky, Heiner"
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Evanschitzky, Heiner
Schütte, Reinhard
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, …
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
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