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The influence of organizational and national culture on new product performance
Eisend, Martin; Evanschitzky, Heiner; Gilliland, David I. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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Success factors of product innovation : an updated meta-analysis
Evanschitzky, Heiner; Eisend, Martin; Calantone, Roger J.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10010219667
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Empirische Mastertechniken
Baumgarth, Carsten; Eisend, Martin; Evanschitzky, Heiner - In: Empirische Mastertechniken : eine anwendungsorientierte …, (pp. 3-26). 2009
Persistent link: https://www.econbiz.de/10003879044
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Empirische Mastertechniken : Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Baumgarth, Carsten (ed.); Eisend, Martin (ed.);  … - 2009
Persistent link: https://www.econbiz.de/10013516450