This paper studies the impacts of product variety along two dimensions: product-line variety and pack-size variety. Previous research has often found that increased product variety is associated with increased sales. Interestingly, we find that this is not always the case, once the negative...

We examine the impact of product variety decisions on an operational measure – unit fill rate – and on sales performance. Results are estimated using weekly data over three years from 108 distribution centers of a major soft drink bottler. Our results show that fill rates are negatively...

This study empirically assesses the value of decisions on offering delivery variety (the number of different methods of truck transport used to deliver products to buyers). Rooted in the literature on demand and supply integration, we develop the relationship between delivery variety decisions...

Over the past decade, manufacturing firms have implemented enterprise-wide information systems in order to improve their performance. In many cases, the achieved results have been much less than anticipated. Previous research suggests that in order to realize maximum performance improvements it...