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~person:"Fürst, Andreas"
~person:"Van den Poel, Dirk"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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Virtuelle Stimuli für Kundente...
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Relationship marketing
Beziehungsmarketing
30
Consumer behaviour
7
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Customer analysis
5
Deutschland
5
Forecasting model
5
Germany
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English
28
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Fürst, Andreas
Van den Poel, Dirk
Homburg, Christian
21
Bauer, Hans H.
16
Wiedmann, Klaus-Peter
14
Huber, Frank
12
Piller, Frank T.
10
Weerth, Carsten
9
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Meffert, Heribert
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Helmig, Bernd
5
Krafft, Manfred
5
Maguiness, Paul
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Breitner, Michael H.
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hennigs, Nadine
4
Hilbert, Andreas
4
Hoyer, Wayne D.
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
25
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
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2
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
3
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
-
2009
Persistent link: https://www.econbiz.de/10003932817
Saved in:
4
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
5
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
7
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
8
Separating financial from commercial customer churn : a modeling step towards resolving the conflict between the sales and credit department
Burez, Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003530859
Saved in:
9
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
10
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
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