Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at whatever level. A quantitative analysis on the adevrtising and communication's feedback may be of absolute importance for the company, the research team and the marketing chief. In...

In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to...

A client's importance is never the same for a manager, as it is not supposed to be beneficial. Managing to see the difference between client and client and dealing according to that is a focus point in the study of a bussinness' situation. A modern marketing strategy cannot go without a precise...

The idea of influence function is recent (Hampel, 1974) but nowadays it is a well established statistical tool and it is crucial for the important role in robustness and stability analysis (Hampel, Ronchetti, Rousseeuw and Stahel, 1986). In this paper we introduce a generalized definition of the...

Many problems from the area of economics and finance can be described using dynamical models. For them, in which time is the only independent variable and for which we work in a continuous framework, these models take the form of deterministic differential equations (DEs). We may study these...

This work is focused on Artificial Intelligence and the complex discussion about the possibilities of creating a machine thinking as man does.Through this analysis, it emerges that the chances of success of IA program change according to the different theories about mind which were faced in the...