Allen, Marcus; Faircloth, Sheri; Rutherford, Ronald - In: The Journal of Real Estate Finance and Economics 31 (2005) 1, pp. 71-82
In various markets around the country, some real estate professionals are employing a new pricing strategy that involves marketing homes for sale with a price range rather than a single asking price. This strategy is often touted as a mechanism that will attract more potential buyers to look at...