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~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
~person:"Wiedmann, Klaus-Peter"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das
Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
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To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
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