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~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in services marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service research
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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ECONIS (ZBW)
7
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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2
Ingredient branding
Kleinaltenkamp, Michael
;
Ludwig, Werner F.
- In:
Marktdurchdringung durch Markenpolitik : die …
,
(pp. 103-118)
.
2000
Persistent link: https://www.econbiz.de/10003849686
Saved in:
3
Die Kunden im Visier
Kleinaltenkamp, Michael
;
Classen, Matthias
;
Fischer, Andreas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
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4
Der deutsche Maschinenbau im Spannungsfeld zwischen Standardisierung und Individualisierung
Kleinaltenkamp, Michael
- In:
Der deutsche Maschinenbau in den neunziger Jahren : …
,
(pp. 409-434)
.
2000
Persistent link: https://www.econbiz.de/10001505325
Saved in:
5
Customer integration in business-to-business-
marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
Saved in:
6
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
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7
Peter LaPlaca : the best marketer of industrial and B2B
marketing
research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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