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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael - In: Advances in services marketing, (pp. 27-48). 1997
Persistent link: https://www.econbiz.de/10001297072
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Der deutsche Maschinenbau im Spannungsfeld zwischen Standardisierung und Individualisierung
Kleinaltenkamp, Michael - In: Der deutsche Maschinenbau in den neunziger Jahren : …, (pp. 409-434). 2000
Persistent link: https://www.econbiz.de/10001505325
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Ingredient branding
Kleinaltenkamp, Michael; Ludwig, Werner F. - In: Marktdurchdringung durch Markenpolitik : die …, (pp. 103-118). 2000
Persistent link: https://www.econbiz.de/10003849686
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Die Kunden im Visier
Kleinaltenkamp, Michael; Classen, Matthias; Fischer, Andreas - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584