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~person:"Faisst, Wolfgang"
~person:"Stößlein, Martin"
~subject:"Betriebliches Informationssystem"
~type_genre:"Aufsatz im Buch"
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Stakeholder Information Systems - rechnergestütztes Beziehungsmarketing
Mertens, Peter
;
Stößlein, Martin
- In:
Marketinginnovationen erfolgreich gestalten
,
(pp. 83-104)
.
2004
Persistent link: https://www.econbiz.de/10002089122
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