‘The authors explore how individual motivations in collectivistic societies such as Saudi Arabia may be different from those in individualistic Western societies. They demonstrate how one such theory, the widely accepted Maslow’s hierarchy of needs, is bounded by culture, religion, and...

« This book investigates the relevance of Maslow’s hierarchy of needs as a theory of motivation, whilst taking into account variances in culture and individual experiences and perspectives. Focussing on higher education, the book responds to the call for providing alternative conceptual...