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Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19
Shuyi, Jiang; Al-Mamun, Abdullah; Farzana Naznen - In: Journal of science and technology policy management : JSTPM 15 (2024) 2, pp. 331-352
Persistent link: https://www.econbiz.de/10014469113
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Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia
Uma Thevi Munikrishnan; Al-Mamun, Abdullah; Nicole Kok … - In: Journal of science and technology policy management : JSTPM 15 (2024) 2, pp. 374-395
Persistent link: https://www.econbiz.de/10014469119