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~person:"Farzin, Yeganeh Hossein"
~person:"Scarpa, Carlo"
~person:"Soberman, David A."
~person:"Soubeyran, Antoine"
~person:"Toktay, L. Beril"
~person:"Van Wassenhove, Luk N."
~source:"econis"
~subject:"Marketingmanagement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Übersichtsarbeit"
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Farzin, Yeganeh Hossein
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
3
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
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