In this study, we build a novel comprehensive dataset of 123,545 product trademark registrations by S&P 1500 firms to capture firm-level product development. We provide evidence that new product development contains valuable information about future firm fundamentals and predicts increases in...

We build a novel comprehensive dataset of new product trademarks as an output measure of product development innovation. We show that risk-taking incentives in CEO compensation motivate this type of innovation and that this innovation improves firm performance. Using an exogenous shock to...