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Feige, Stephan
Benjamin, Gary L.
380
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Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
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Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
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1996
Persistent link: https://www.econbiz.de/10000930262
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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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