The mobile games business is an ever-increasing sub-sector of the entertainment industry. Due to its high profitability but also high risk and competitive atmosphere, game publishers need to develop strategies that allow them to release new products at a high rate, but without compromising the...

Digital technologies and in particular the prevalence of mobile devices and high speed mobile data networks enable new entertainment products such as location-based games (LBGs). Several LBGs have managed to attract and retain over 100 million active users (e.g., Pokémon Go, Jurassic World...