Alves, Helena; Ferreira, João J. M.; Fernandes, … - In: Journal of Innovation & Knowledge (JIK) 1 (2016) 2, pp. 69-80
This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was...
