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Market-oriented sustainability : a conceptual framework and propositions
Crittenden, Victoria Lynn; Crittenden, William F.; … - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10008909607
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Evaluating e-book effectiveness and the impact on student engagement
Merkle, Adam C.; Ferrell, Linda K.; Ferrell, Odies C.; … - In: Journal of marketing education : JME 44 (2022) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10013268042
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An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Merkle, Adam C.; Hair, Joseph F.; Ferrell, Odies C.; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 418-435
Persistent link: https://www.econbiz.de/10012483478