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~person:"Ferrell, Odies C."
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Ferrell, Odies C.
Kotler, Philip
83
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AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
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[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
3
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing
concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
5
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
6
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
7
Perspectives on socially responsible
marketing
: the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
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