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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing concepts and strategies
Dibb, Sally; Simkin, Lyndon; Pride, William M.; … - 2012 - 6. ed.
Persistent link: https://www.econbiz.de/10009532316
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 1-6
Persistent link: https://www.econbiz.de/10013401655