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Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik - In: Handelsforschung 13 (1998), pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
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The medical tourism index : scale development and validation
Fetscherin, Marc; Stephano, Renée-Marie - In: Tourism management : research, policies, practice 52 (2016), pp. 539-556
Persistent link: https://www.econbiz.de/10011419305
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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Determinants and outcomes of brand hate
Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten; Zenker, Sebastian; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
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How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817