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Brand image
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Markenimage
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Consumer behaviour
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Brand
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Brand management
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Markenartikel
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Fetscherin, Marc
Burmann, Christoph
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Huber, Frank
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Esch, Franz-Rudolf
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Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
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Schade, Michael
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Bauer, Hans H.
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De Chernatony, Leslie
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Gierl, Heribert
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Guzman, Francisco
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Romaniuk, Jenni
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Usman, Osly
21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
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King, Ceridwyn
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Wiedmann, Klaus-Peter
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Ekinci, Yuksel
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Gupta, Suraksha
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MacInnis, Deborah J.
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Rahman, Zillur
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Gil Saura, Irene
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Khan, Imran
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Park, C. Whan
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Pelsmacker, Patrick de
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Piehler, Rico
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Veloutsou, Cleopatra
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Völckner, Franziska
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Wong, IpKin Anthony
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Kumar, Vikas
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The journal of brand management : an international journal
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The journal of product & brand management
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International marketing review
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European journal of marketing
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Handbook of contemporary marketing in China : theories and practices
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International journal of consumer studies
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Journal of business research : JBR
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Journal of business strategy
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Journal of international consumer marketing
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Multinational business review
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The journal of consumer marketing
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Tourism management : research, policies, practice
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