Fields, L. Paige; Fraser, Donald R.; Kolari, James W. - In: Journal of Risk & Insurance 74 (2007) 4, pp. 777-794
The bancassurance (i.e., bank and insurance company combinations) model for financial firm architecture has been widely used in Europe and recently has been adopted by U.S. financial firms. We provide evidence regarding the viability of bancassurance combinations for U.S. and non-U.S. mergers...