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~person:"Finch, John H."
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
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Finch, John H.
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Positioning and relating : market boundaries and the slippery identity of the marketing object
Finch, John H.
;
Geiger, Susi
- In:
Marketing theory
10
(
2010
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10008695978
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