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Finsterwalder, Jrg
Kuppelwieser, Volker
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Kuppelwieser, Volker G.
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Journal of strategic marketing
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Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Finsterwalder, Jrg
;
Kuppelwieser, Volker G.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 607-619
Persistent link: https://www.econbiz.de/10009804392
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