This paper explores qualitative research in general and the case study approach in particular as used in Operations Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM research as against their quantitative...

Hotel management is characterised by a fast pace, diversity of tasks and people, with a specific focus on service quality delivery. (Eddystone & Nebel 1991). Major contributors in the effort to provide quality service to hotel customers are the managers and supervisors of hotels. These middle...